Believe™ Store Online

Lakeshore Media

Believe™ Store Online

Lakeshore Media

About the project

Lakeshore Media started with a simple idea: to make storytelling through video both creative and strategic. They knew that great content wasn’t just about aesthetics—it had to connect, engage, and drive real results. Their works combined a deep understanding of audience behavior with tools that enhanced—not replaced—the human element of storytelling. But while the videos spoke for themselves, the brand didn’t.

The Challenge

The Challenge

The Challenge

Herzaktiv started with a powerful idea but a brand identity and strategic framework to bring the vision to life. Without a defined identity, the organization struggled to effectively communicate its values and engage supporters.

Adaptable work schedules are now anticipated in today's working environment, yet for many businesses, how to oversee it remains uncharted territory. This is where Company steps in. Company is a brand-new startup, conceived with the goal of assisting people in taking advantage of this unparalleled chance to revolutionize the way we work. Within a matter of weeks, we facilitated the launch of a strategic platform and established the groundwork for an intelligent approach to managing hybrid work.

The approach centered on enhancing Company's renown for excellence with sentimental significance and modern societal relevance, encapsulated in the notion 'Enriching Quality with Emotion'.

Employing the Brand methodology extracted fresh brand values, mirroring a balanced mixture of the Company's goals, shareholder anticipations, and market understandings. This tactic allowed for an intensive exploration of the company's nucleus, permitting a reinvention of its brand framework and intent.

The strategy involved not the creation of a new persona in the conventional sense but the foundation for a progressive brand metamorphosis that would navigate Company towards a more interactive, bona fide, and emotionally appealing future.

Adaptable work schedules are now anticipated in today's working environment, yet for many businesses, how to oversee it remains uncharted territory. This is where Company steps in. Company is a brand-new startup, conceived with the goal of assisting people in taking advantage of this unparalleled chance to revolutionize the way we work. Within a matter of weeks, we facilitated the launch of a strategic platform and established the groundwork for an intelligent approach to managing hybrid work.

The approach centered on enhancing Company's renown for excellence with sentimental significance and modern societal relevance, encapsulated in the notion 'Enriching Quality with Emotion'.

Employing the Brand methodology extracted fresh brand values, mirroring a balanced mixture of the Company's goals, shareholder anticipations, and market understandings. This tactic allowed for an intensive exploration of the company's nucleus, permitting a reinvention of its brand framework and intent.

The strategy involved not the creation of a new persona in the conventional sense but the foundation for a progressive brand metamorphosis that would navigate Company towards a more interactive, bona fide, and emotionally appealing future.

Client

Client

Client

HerzAktiv

UNICA

UNICA

Sector

Sector

Sector

Charity

UNICA Used goods Campaign

UNICA Used goods Campaign

Year

Year

Year

2024

2049

2049

Solution

Solution

Solution

From the ground up, a comprehensive identity was crafted with fully guided creative direction, aligning Herzaktiv’s core values and mission into a cohesive concept. This encompassed brand messaging, strategic planning, and creative leadership to inspire action and deeply resonate with its audience.

Alex Wallace (Creative Director)
Barney Stepney (Design)
Yamaha Studios (Photography)
Tom Elia (Web development)
Kristine Lim (Copywriting)
Allison Solomson (3D)

Alex Wallace (Creative Director)
Barney Stepney (Design)
Yamaha Studios (Photography)
Tom Elia (Web development)
Kristine Lim (Copywriting)
Allison Solomson (3D)