
Cor The Coach

Cor The Coach
About the project
A certified mindset coach leveraging martial arts principles to build discipline and elevate performance in all aspects of life. The approach is structured, powerful, and designed to create lasting transformation.


























The Challenge
The Challenge
The Challenge
Herzaktiv started with a powerful idea but a brand identity and strategic framework to bring the vision to life. Without a defined identity, the organization struggled to effectively communicate its values and engage supporters.
Adaptable work schedules are now anticipated in today's working environment, yet for many businesses, how to oversee it remains uncharted territory. This is where Company steps in. Company is a brand-new startup, conceived with the goal of assisting people in taking advantage of this unparalleled chance to revolutionize the way we work. Within a matter of weeks, we facilitated the launch of a strategic platform and established the groundwork for an intelligent approach to managing hybrid work.
The approach centered on enhancing Company's renown for excellence with sentimental significance and modern societal relevance, encapsulated in the notion 'Enriching Quality with Emotion'.
Employing the Brand methodology extracted fresh brand values, mirroring a balanced mixture of the Company's goals, shareholder anticipations, and market understandings. This tactic allowed for an intensive exploration of the company's nucleus, permitting a reinvention of its brand framework and intent.
The strategy involved not the creation of a new persona in the conventional sense but the foundation for a progressive brand metamorphosis that would navigate Company towards a more interactive, bona fide, and emotionally appealing future.
Adaptable work schedules are now anticipated in today's working environment, yet for many businesses, how to oversee it remains uncharted territory. This is where Company steps in. Company is a brand-new startup, conceived with the goal of assisting people in taking advantage of this unparalleled chance to revolutionize the way we work. Within a matter of weeks, we facilitated the launch of a strategic platform and established the groundwork for an intelligent approach to managing hybrid work.
The approach centered on enhancing Company's renown for excellence with sentimental significance and modern societal relevance, encapsulated in the notion 'Enriching Quality with Emotion'.
Employing the Brand methodology extracted fresh brand values, mirroring a balanced mixture of the Company's goals, shareholder anticipations, and market understandings. This tactic allowed for an intensive exploration of the company's nucleus, permitting a reinvention of its brand framework and intent.
The strategy involved not the creation of a new persona in the conventional sense but the foundation for a progressive brand metamorphosis that would navigate Company towards a more interactive, bona fide, and emotionally appealing future.
Client
Client
Client
HerzAktiv
UNICA
UNICA
Sector
Sector
Sector
Charity
UNICA Used goods Campaign
UNICA Used goods Campaign
Year
Year
Year
2024
2049
2049
Solution
Solution
Solution
From the ground up, a comprehensive identity was crafted with fully guided creative direction, aligning Herzaktiv’s core values and mission into a cohesive concept. This encompassed brand messaging, strategic planning, and creative leadership to inspire action and deeply resonate with its audience.
Alex Wallace (Creative Director)
Barney Stepney (Design)
Yamaha Studios (Photography)
Tom Elia (Web development)
Kristine Lim (Copywriting)
Allison Solomson (3D)
Alex Wallace (Creative Director)
Barney Stepney (Design)
Yamaha Studios (Photography)
Tom Elia (Web development)
Kristine Lim (Copywriting)
Allison Solomson (3D)